Simple Ways to Optimize Your Business

Author: Alyssa Strickland |

Blog by Mainville & Associates/Associés Inc.

We all know that the professional decisions we make affect our businesses. But we often overlook simple tactics we can employ to improve operations and put us in a better position for long-term, strategic growth. Things like taking care of yourself and maintaining accurate and organized records are paramount. Keep reading for more insight on these and additional tips that can help you run a better business.

Outsource complex or time-consuming tasks.

One of the first and ostensibly most important things you can do as a business owner is to evaluate yourself and determine where you are least effective. If you’re struggling to keep up with your website, for example, it might be time to hire a webmaster. The same is true of your accounting and payroll. Mainville & Associates can help keep you compliant while paying your staff on your schedule.

Make time for self-care.

Self-care is not only important for your personal life but also in helping you reach your professional goals. Practical steps, such as getting enough rest and eating a balanced breakfast, can keep you focused and energized at the office.

Change your business hours to accommodate your customers.

In times past, the best hours were Monday through Friday 8 AM to 5 PM. But, today, the world moves at a continual pace. If you’re still holding onto business hours that don’t work for your customers, it’s time to change things up so that you can cater to everyone that needs you.

Keep your environment calm.

Circling back to the idea of self-care is keeping your environment calm and peaceful. If you work from home, one thing you can do is keep clutter at bay. You can also rearrange your office to allow in more natural light, which can reduce stress levels while simultaneously putting you in a better mood.

Evaluate the market.

Whether you are a startup or an established business, it pays to know not only the people in your market but also how wide a net you can cast. Remember, your customer base isn’t everyone, and the sooner you put together your ideal customer profile, the sooner you will know how and where to market. Something else to keep an eye on is the competition. Identifying your customer demographic puts you in a position to separate yourself and stand out.

Reduce expenses but spend on what’s important.

In business, you need to save money as well as make it. Look for ways to cut costs, such as encouraging employees to telecommute and investing in used equipment, furniture, and vehicles. Avoid the temptation to cut salaries or let go of essential staff as this can hurt more than help your financial efforts.

Streamline daily operations.

Your workflow matters, and the more streamlined it is, the more productive and effective your employees will be. Spend some time shadowing people in each department to see where they are wasting time in ways they should not. One example would be having to walk across the office to make copies when you could easily move your machines to a central location.

Keep organized records.

The organization is everything, especially when you run a business and pay taxes. Make a point to save your receipts and keep up with all transaction records. A few tips here include using a dedicated business bank account and credit card and writing notes on the back of each receipt.

Keeping your business on the right track doesn’t mean making grand gestures each day. The above are non-intrusive strategies that can work together to help you stay optimized. Once you get started, you will likely find many other ways to improve that will free up time and help you and your employees be your very best.

Call Mainville & Associates at (613) 538-2876 for more information on small business bookkeeping and accounting services.